Flourish Brings Private-Bank-Like Cash Solution to MassMutual's Network of Financial Professionals

Relationship Allows Clients to Access Flourish’s High-Yield Cash Account with Elevated FDIC Protection

New York, Oct. 08, 2026 (GLOBE NEWSWIRE) -- Flourish, a wealthtech platform that helps RIAs and broker-dealers deliver a private-bank-like experience to their clients, today announced an enterprise relationship with MassMutual and its network of financial professionals. 

The relationship extends Flourish Cash to MassMutual's network of more than 6,000 financial professionals across the nation. Through the relationship, financial professionals affiliated with MassMutual can offer clients access to Flourish Cash. Flourish Cash allows clients the ability to access a high-yield interest rate on their held-away cash, currently 9x the nationwide savings account average. Flourish Cash also provides elevated FDIC insurance coverage of up to $40 million for a two-person household through Flourish's Program Banks. 

"At MassMutual, we're committed to equipping financial professionals with the tools and support they need to help their clients thrive,” said Vaughn Bowman, CFA, head of wealth management with MassMutual. “This is the perfect time to build on our relationship with Flourish by offering Flourish Cash to our advisor network.”

“Today’s financial advisors are expanding their services to help clients with their entire financial lives - not just the stock-and-bond portfolio. MassMutual can now offer customers a private-bank-like experience that drives both firm growth and client satisfaction,” said Max Lane, CEO of Flourish. 

ABOUT FLOURISH
Flourish is the growth engine for RIAs that empowers advisors to give their clients a private-bank-like experience. Through high-yield cash accounts and exclusive home lending, Flourish helps RIAs unearth new assets, defend against asset loss, and better compete with wirehouses and banks. The platform has driven over $1 billion in net new flows to custodians and holds more than $8 billion in assets under custody. Flourish works with more than 1,300 RIA firms representing over $2.6 trillion in AUM, including Focus Financial, Carson Group, and Mariner Wealth Advisors. For more information, visit www.flourish.com.

ABOUT MASS MUTUAL (Massachusetts Mutual Life Insurance Company)
MassMutual is a leading mutual life insurance company that is run for the benefit of its members and participating policyowners. For 175 years, the company has been guided by one consistent purpose: We help people secure their future and protect the ones they love. With a focus on delivering long-term value, MassMutual offers a wide range of protection, accumulation, wealth management and retirement products and services. For more information, visit massmutual.com. 

Forward Looking Statements
This press release may contain forward looking statements that are subject to certain risks and uncertainties. Actual results, performance, or achievements may differ materially from those expressed or implied.

Flourish’s offerings are provided by different entities and are subject to different terms, investor protections, and risks. Flourish Cash is offered by Flourish Financial LLC, a registered broker-dealer and FINRA member. Flourish Financial LLC is not a bank. Check the background of Flourish Financial LLC and its personnel on FINRA's BrokerCheck. Flourish Lending is offered by SoraFinance, Inc. (d/b/a Flourish Lending), a licensed mortgage broker (NMLS #2355841). SoraFinance, Inc. is not a lender. To verify SoraFinance, Inc., visit NMLS Consumer Access. The Flourish entities mentioned above are all wholly-owned subsidiaries of Flourish Holding Company LLC. Please review the Legal section of our website for more information and account terms. The role of the investment advisor or other firm that invited you to Flourish may vary between different Flourish services and products, as further described in your terms of service. © 2026 Flourish. All rights reserved.

A Flourish Cash account is a brokerage account offered by Flourish Financial LLC, a registered broker-dealer and FINRA member. Flourish Financial LLC is not a bank. Check the background of Flourish Financial LLC and its personnel on FINRA's BrokerCheck. The cash balance in a Flourish Cash account will be swept from the brokerage account to deposit account(s) at one or more third-party Program Banks that have agreed to accept deposits from customers of Flourish Financial LLC. The accounts at Program Banks will pay a variable rate of interest.

Federal Deposit Insurance Corporation, National Deposit Rates: Savings [SNDR], retrieved from FRED, Federal Reserve Bank of St. Louis; 09/21/2026.

Marissa Arnold for Flourish
flourish@marissaarnoldpr.com

Paula Tremblay for MassMutual
ptremblay@massmutual.com